Welcome to Soft Skills Training Malaysia

Crisis Management Workshop

Objective /Benefits

For leaders, crisis can be the most painful experience that will test whether they are fit to be who they are in the organization.  It is also an acid test for businesses as it will challenge how strong their brand is and their brand based system in a state of turmoil.  The real challenge in handling crisis is how you would balance the act.  On one side you need to strive towards solving the problem and on the other side you need to ensure that everything is within your control and behave that everything is going on fine.  If you are not powerful and careful enough, you will be charged for Information Pollution.  The media is out there to magnify the pollution and the consequences can be devastating

Workshop Outcome:
Upon completion of this  ,  the participants will be able to
•    Understand what is a crisis and the various types of crisis that could impact your business
•    Understand how to prepare your organization / team to handle when it comes
•    Establish a system to prevent some issues into magnifying into a crisis
•    Establish a crisis detection system to detect any potential problems and unforeseen conditions
•    Use the crisis detection system to monitor the extent of damage and minimize the impact of the crisis
•    Establish a powerful crisis management team
•    Setting and enforcing the new rules of engagement
•    Handle the media relations in
•    Establish and enforce proactive crisis management strategies
•    Minimize loss of sales and protect your brand from being tainted
•    Know how and what to talk through the media to strengthen the brand image
•    Protect and fortify investors and confidence
•    Build a system to lead in the new crisis situation
•    Handle dispute resolution both internally and externally


Program Outline

Workshop Outline:

Module 1 - The BLUEPRINT Of A Crisis
•    What is a Crisis?
•    The Crisis ANATOMY
•    Various Types Of Crisis and Their IMPACT to your organization
•    Five Things To Assume on How Your Crisis Will Emerge
•    Calling PAN!! PAN!! “Identifying & Communicating without delay and hesitation that you are in a crisis”

Module 2 - PREVENTION – The Immune System Of Crisis Management
•    The First Line of Defense against A Crisis
•    The Proactive Preventive measures
•    Establishing The Rules of Engagement well in advance

•    Establishing the Crisis Detection System in your organization
•    Frequently Test – Run Your Crisis Detection System (CDS)
•    Using the CDS in a crisis situation to gauge the impact and severity
•    Early Detection will ensure fast recovery with minimum damage

Module 4 - FIVE PHASES Of Crisis Management
•    1st Phase Moving From denial To ACCEPTANCE
    Managers and directors can waste a lot of precious time at the outburst of a its existence and trying to prove otherwise
    How you can overcome this unnecessary reaction by using a tracking system
    How to communicate the reality to the key people in the organization
•    2nd Phase Mustering The TEAM
    Communing the team together
    Identifying the extent of damage using the Crisis Detection System (CDS)
    Establishing the internal crisis communication standards
    3rd Phase Mitigating & Controlling The Damage
    Controlling and minimizing the extent of damage occurred
    How to respond to the Media?
     On The Edge
•    4th Phase Swing To Solution Consciousness
    Taking Command & Control Of The situation
    Establishing Proactive action to solving the crisis
    Execute and Monitoring the Situation until it’s back to normal
    Resolving disputes internally and externally
•    5th Phase Damage Recovery
    Learning From the Mistake
     and creating preventive measures
o    Communicating the chronicles
o    Recover From A Crisis

Module 5 - The Crisis Management FRAMEWORK
•    TEAM – Establishing the Crisis Management TEAM to Combat the CRISIS
•    LEADETRSHIP – Taking Command & Control Of the Crisis Situation
•    MISSION – Inspiring the purpose of the WAR
•    FINANCIAL – Forecasting & mitigating the Financial IMPACT
•    COMMUNICATION – Establishing an unique INTERNAL & EXTERNAL Communication standards
•    SYSTEM – Establishing & Enforcing a new system to Resolve the Crisis
•    LEGAL – Knowing What To Say and What Not To Reveal
•    BRAND – Managing your Brand Image and Establishing Service Recovery Plan

Module 6 - Developing The CORE Action PLAN
•    The 5 principles to bear in mind during the planning process
•    Practical Guidelines and Bets practices to adopt when planning the action plan
•    Avoiding the common mistakes and major pitfalls made during the planning process

Module 7 - Managing The MEDIA & The INTERNET
•    Understanding the MEDIA – They have their script, do you have one?
•    Understanding the INTERNET – How Not to get run over the Internet Stampede
•    Information Pollution Prevention (IPP) – how to Establish and Enforce the IPP Policy
•    Knowing the “GOLDEN RULES” on what to say and what not to reveal
•    Training & Coaching your spokesperson
•    The Information Pollution Prevention Checklist